Archive for August 2, 2017

Realising the Importance of Cyber Security After I Was Hacked

To begin with, cyber-attacks are on the rise, and they are causing damage to companies, the government, and even individuals. For example in May 2017, the WannaCry attacks, a ransom ware that self-inscribed on about 300,000 computers and other forms of digital software in over 150 countries and as a result this was one of the worst cyber assaults (YahooNews).


Cyber Security is important because there has been an increase in the number of cyber security attacks, the severity of attacks and also for the future outlook. The cost of the threat of cyber threats will have risen to $ 6 trillion by the end of 2021 from a recent report. After I was hacked I thought my life was over but Rubica saved me. As a person who has been hacked, I can relate to this, personal emails are deleted; these hackers are able to get bank information from you and commit fraud if not detected early and mess with your credit scores. They also lock you out of your many email accounts and social media accounts which result in panic, frustration and more emotional turmoil.


Choosing Rubica


I chose to use Rubica after I was hacked because they eliminate all the complexity of cyber security for you and do it themselves. They have conduct real time analysis to ensure you data are safe.


Optimizing for Experience

Artificial intelligence, abbreviated as AI, is a catch-all phrase for a number of technologies namely, data mining, natural language processing, and machine learning. Any machine that can perform duties that are primarily thought to be a preserve of the human brain such as decision making and problem-solving can be described as artificially intelligent. Many retailers, who want to be market leaders in e-commerce, are greatly warming up to the concept of artificial intelligence.

One of the companies making significant progress in the artificial intelligence field is Sentient Technologies. Founded in 2007, it has grown to become the best funded artificial intelligence organization in the world, having received upwards of $140 million in its ten short years of existence. Sentient has managed to get to its current point of market dominance by exploring evolutionary computing, engaging in deep learning and improving its scale capabilities to capacities that far exceed even those of huge cloud computing organizations.

One of the ways in which Sentient AI has been able to attract so many retailers is by tailoring its shopper engine to optimize for experiences as opposed to devices. That is, through one of its flagship products, aware, the company allows clients to pass on personalized shopping experiences on numerous devices. This adaptability affords the client significant reach given the fact that their experiences can now reach people on the most used digital device on the planet – the phone.

Sentient AI optimizes the ecommerce customer experience by first conducting a deep analysis of buyer intent. As opposed to the more commonly used option of words, the company analyses images to arrive at the buyer, thus making for seamless connection of consumers to the products they desire. This service can reach buyers on any platform, with the reported conversion rate for mobile devices being respectable three times over.