Lime Crime is a large worldwide marketing cosmetic company that was founded by Ms. Doe Deere. Ms. Deere and her innovative brand is featured in fashion runway events, the entertainment industry, and by men and women everywhere.
Ms. Deere is the Founder, Owner, and Chief Executive Officer of Lime Crime Cosmetics and accessories. She believes in designing makeup to change the face of colors in cosmetics by going bold. Doe has taken wearing bold cosmetics from traditional neutral colors to bold, bright beautiful hues.
In an interview, Ms. Deere was asked why she named her company Lime Crime. Doe said that in 2004, she was thinking of a name for her new online store. Lime-crime popped into her head because it evoked visions of her favorite color which is bright green. So, that is how it was registered.
Ms. Deere said that Lime Crime stands for how she lives her life, by breaking pre-existing rules about colors and coloring outside the lines to have fun and not to take yourself so seriously. However, Doe did say that if she had known that Lime Crime would explode, perhaps she would have chosen another name. But, presently the name now represents a great deal to her.
Doe Deere was born in Russia as Xenia Vorotova. Her entrepreneurial skills were evident at an early age. She would create temporary, artistic tattoos and design makeup techniques which she sold to her friends. In 1998 at the age of 17, Doe moved to New York City and lived there until 2012 before she moved to Los Angeles.
Doe always wore bright lipstick and bold nail colors before anyone else. She believed in self-expression which she felt made her strong and confident. She believes in people expressing themselves with her cosmetic and accessory lines.
Doe calls her customers ‘unicorns’ because to purchase her products, they obviously stand for being different, while knowing and owning it! Doe said that it takes a very unique person to sport the shades and hues produced by Lime Crime.
The color themes are a symbol of being brave about the choice of colors you wear, and it symbolizes individuals who purposely defy general expectations – like true unicorns.
Today as a successful female business entrepreneur, Doe Deere is also an e-technology expert and a skilled marketing virtuoso. She was also the first to produce a cosmetic line that features hypoallergenic, organic, waterproof, non-bleeding, and cruelty-free products.
Ms. Deere is often a requested guest speaker at various business conferences. Doe believes in mentoring young aspiring female business owners. When asked about her future in the business industry she stated that her plans are to expand her cosmetic color collections with more themed series.
Her color palette themes feature series like ‘Alchemy’ which uses colors associated with fantasy and ‘Scandal’ for today’s modern, mood look. Customers can match their color to their skin tones on Ms. Deere’s website. Doe said that her future is to grow Lime Crime Cosmetics for her customers and the environment.
Follow Doe Deere on twitter.