Optimizing for Experience

Artificial intelligence, abbreviated as AI, is a catch-all phrase for a number of technologies namely, data mining, natural language processing, and machine learning. Any machine that can perform duties that are primarily thought to be a preserve of the human brain such as decision making and problem-solving can be described as artificially intelligent. Many retailers, who want to be market leaders in e-commerce, are greatly warming up to the concept of artificial intelligence.

One of the companies making significant progress in the artificial intelligence field is Sentient Technologies. Founded in 2007, it has grown to become the best funded artificial intelligence organization in the world, having received upwards of $140 million in its ten short years of existence. Sentient has managed to get to its current point of market dominance by exploring evolutionary computing, engaging in deep learning and improving its scale capabilities to capacities that far exceed even those of huge cloud computing organizations.

One of the ways in which Sentient AI has been able to attract so many retailers is by tailoring its shopper engine to optimize for experiences as opposed to devices. That is, through one of its flagship products, aware, the company allows clients to pass on personalized shopping experiences on numerous devices. This adaptability affords the client significant reach given the fact that their experiences can now reach people on the most used digital device on the planet – the phone.

Sentient AI optimizes the ecommerce customer experience by first conducting a deep analysis of buyer intent. As opposed to the more commonly used option of words, the company analyses images to arrive at the buyer, thus making for seamless connection of consumers to the products they desire. This service can reach buyers on any platform, with the reported conversion rate for mobile devices being respectable three times over.

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