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Robert Deignan: Fulfilling the Role of Marketing Advisor to the SaaS Industry

Robert Deignan is a man who remained both persistent and diligent in his entrepreneurial pursuits to inevitably become CEO of his own IT company ATS Digital Services. In doing so, not only did he acquire notability for being one of the leading tech experts in customer service applications, but his company too obtained success for dominating the industry with its customer support tactics. Being that he has demonstrated the ability to effectively launch, oversee, and maintain the viability of a global business, he has assumed the responsibility of advising inspiring entrepreneurs and companies alike with critical intel.

 

When it comes to effectively managing the success of SaaS companies, Deignan mentions that the key lies within the marketing tool of investing in quality customer service. For SaaS companies, building company value through the execution of first-rate customer service is the most reliable method for maintaining long-term relationships with customers. Being that SaaS companies don’t market tangible products, Deignan advises that the offering of premier customer service is an absolute necessity for allowing SaaS companies to grow their brand. Nevertheless, in doing so, Robert Deignan relates that SaaS companies should hire customer service reps that possess the unique capability of going above and beyond the standard protocol of solely resolving customer issues in order to brand the company as having a positive image.

 

Yet, to even be in the position to have a listening audience for advice on financial/business prosperity, Robert Deignan had to previously prove his business savvy intellect and leadership through his entrepreneurial endeavors. Born and raised in Fort Lauderdale, Florida, Deignan utilized his high school football scholarship to attend and graduate from Purdue University with a degree in Business Management. After graduating, Robert Deignan then continued playing football as he had done throughout high school. Only this time he played in the NFL from 1997-1998 for the NY Jets and the Miami Dolphins. However, after fulfilling his football passion, Deignan desired to pursue entrepreneurship and that’s when he started working on several business projects. He created Fanlink, Inc., worked as the Executive Vice President for iS3, and became co-founder and CEO of ATS Digital (globally affluent customer service tech company) in 2011.

https://www.linkedin.com/in/robert-deignan-6120b036