Some advertising campaigns will succeed while others fail. The difference between the successful ones and the failures may be rather astounding. The one thing to understand is that logic does not play as big of a role in advertising in some cases. While some products can use logic in order to gain sales, the other companies and products may need to get an emotional response. This is especially the case when it comes to the internet. After all, the internet is filled with plenty of window shoppers. For one thing, people can get away with window shopping more online than in physical locations because they are not noticed. For more details visit Crunchbase.
With Lori Senecal, the one thing that can get people out of their apathy with window shopping is if they see an ad that triggers their emotions. However, it is important to trigger the right emotion. The one emotion that needs to be trigger is the desire to have the product or the service that is being offered to them. The way this is done depends on a lot of factors. Among the ways to handle this type of campaign is by telling a story that is related to the product. This is just one example.
With advertising, one thing that is being done is generating a sense of desire for the product. One has to convince the person that the advertised product is going to make life better for him. Then he will be willing to buy the product from the company. Check out Adweek for more info.
The world of advertising is changing for the better. Lori Senecal herself is excited with where the trends are going in the advertising industry and Lori is encouraging others to join in on the excitement. She has used the trends to her advantage. As a result, her clients have also made plenty of profits.